Digital marketing-

Digital marketing is the promotion of services, businesses and ideas on search engine and social media platforms to generate lead,sale and traffic.

Why digital marketing is important in today’s generation?

Digital marketing is important because it helps in many ways to the clients to increase their businesses with brand awareness. and to generate traffic and lead on social media platforms.

Digital marketing industry is expected to increase by 53 billion dollar by 2036.

The industry is itself is very demanding as they want digital marketers to handle their clients and work.as many celebs,influencers and even company ceo’s want digital marketers to handle their websites and many more.

What is different between traditional marketing and digital marketing?

.Traditional marketing

It is a type of advertising that uses offline media to reach consumers,it includes newspaper ads, billboards, direct mail, and TV and radio commercials.

.Digital marketing

a way to promote products and services to people using the internet.also known as online advertising, or web designing.

Advantages and disadvantages of digital marketing

ADVANTAGES-

1. It is much cheaper than traditional marketing methods.
2. It allows us to target specific audience and avoid wasting money on uninterested audiences.
3. Digital marketing can reach out one’s business globally which lead to generate higher revenue.
4. It can be customisable personally and also have trackable measures.

DISADVANTAGES-

1. Only 14% people believe mass advertising.
2. It is time consuming.
3. High competition within brands.
4. Unable to meet excessive demands.

CARREIR IN DIGITAL MARKETING-

Learn the fundamentals

• Research the digital marketing industry
• Identify your interests and areas of specialization
• Take digital marketing courses
• Learn about SEO, email marketing, and social media marketing

Gain experience

• Complete mock projects to practice your skills
• Build a portfolio of your work

Stay up to date

• Keep learning and improving your skills
• Stay informed about industry trends and changes

Patience

• Do not apply for digital marketing jobs at top tech companies as a fresher.gain experience first by working on digital marketing agencies.

Self-employed

• You can also start freelancing after learning digital marketing and start a copyright in it.
• You can find clients on social media platforms like linkedin,instagram and also freelancing websites like fiverr, upwork.